1. Don't use FRAMES.

2. Keep text minimal and to the point. Your primary message should be made on the first screen without scrolling down the page or navigating though you web site.

3. Use "attention getting" headlines.

4. Offer something of value on the web site. Ex. A database, calendar, product FAQ, tech support, news letter subscription, etc.

5. Don't use italicized words.

6. Change font face to Arial, Helvetica for easier reading. Keep the font size large enough for easy reading.

7. Use different colors on headline text for emphasis.

8. Use indented lists where appropriate for easy reading.

9. Place redundant navigational buttons or links at the top and bottom of page for easy navigation.

10. Place your name, address, phone number, fax number, and e-mail link on every page.

11. Make it easy to request additional company/product information.

12. Don't include your own picture regardless how pretty you feel you are.

13. Minimize use of graphic files. Colored tables are an excellent way to add color without graphic file overhead.

14. If it's not important, don't put it on your web page.

15. Don't publish "Under Construction" pages.

16. Change page frequently.

17. Don't use Entrance or Doorway pages to your web site. You have only one opportunity to get your viewers attention. With Entrance pages, you've wasted your first opportunity to get your message across.