The stationery you use says a lot about your business - it's an important part of building and projecting your image. High-quality stationery that displays an attention to detail will reflect well on your business. Cheap-looking stationery with no real design values will detract from your image and may even lose you customers.

Make sure that the business image you present is consistent. The different items of stationery you use should match each other, and your stationery should also match your signage and your marketing material.

You should think about the following factors when designing your stationery - each will make an impression on your customers and other contacts:

• specific typeface
• your logo and letterhead design
• a particular colour or palette of colours
• the text to be included - such as address, phone number, your business slogan and so on
• paper stock - heavier paper is more expensive but can project a high-quality image

Remember that choosing the right name for your business is also crucial to the impression you convey to customers and potential customers. For further information on business names, see our guide on how to choose the right name for your business.

Small businesses requiring low volumes of simple, text-only stationery may be able to design and print it in-house, particularly if they have a colour printer.

But if you require a logo, and if image and design are important factors for customers in your sector, then it's worthwhile using a professional designer to create an image for your business and apply it across the stationery you use.

For further information on working with professional designers, see our guide on how to choose and work with a designer.

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